Why I Put My Own Money in GFGF — and Haven’t Sold a Single Share
Charlie Tian
As the fund manager of the GFGF ETF, I’m often asked one question: “Do you personally invest in the fund?”
My answer is simple—yes, absolutely.
A significant portion of my own net worth is invested in GFGF, and I’ve never sold a single share. Not one. My conviction goes beyond professional duty—it’s deeply personal.
I designed GFGF to be the kind of portfolio I’d want my own family to own: a carefully curated collection of high-quality, fundamentally strong businesses that can weather market cycles, adapt to challenges, and compound value over the long term. The principles behind the fund mirror my personal investing philosophy: focus on durable companies, maintain disciplined valuation, and embrace a patient, long-term mindset.
True alignment between fund managers and investors is rare, but I believe it’s essential. Every decision I make impacts not only on our shareholders but my own family as well. That’s the accountability every investor deserves.
I will continue to hold GFGF for as long as I manage it because my belief in the fund is unwavering—the same conviction I ask of our investors.
If you invest alongside me in GFGF, you can be confident that our interests are fully aligned—for the long run.
Of course, there is no guarantee that the strategies discussed here will be successful. Each investor should review investment strategies for their own particular situations before making any investment decisions.
Important Information
The fund’s investment objectives, risks, charges and expenses must be considered carefully before investing. The Prospectus and Summary Prospectus contains this and other important information about the investment company, and it may be obtained by calling 215-330-4476 or visiting www.GuruFocusETF.com/gfgf/. Read it carefully before investing.
Investments involve risk. Principal loss is possible. The Fund is actively managed and may not meet its investment objective based on the Adviser’s success or failure to implement investment strategies for the Fund.
ETFs may trade at a premium or discount to their net asset value. Redemptions are limited and often brokerage commissions are charged on each trade which may reduce returns.
The Sub‐Adviser considers a Guru to be a prominent long‐term investor and must have a long‐term, publicly available, track record of at least ten years. In addition, the Guru must follow an investment strategy of investing in companies that the Guru considers to be high‐quality. Securities recommended for the Fund is based on publicly available information, however, it may not always reflect real‐time portfolio holdings. As a result, the Fund may purchase or retain securities that are no longer favored by the Gurus, which may hurt the Fund’s performance.
The Fund may be subject to quantitative security selection risk. Data for some companies may be less available or current and could perform differently from the financial markets as a whole. Because the Fund’ portfolio is reconstituted on a semi‐annual basis, the Fund’ market exposure may be affected by significant market movements following a reconstitution or may lag a significant change in the market’s direction. Such lags between market performance and changes to the Fund’s exposure may result in significant underperformance relative to the market.
The fund may invest in medium‐capitalization companies which may be subject to greater risks than large company stocks due to limited resources and inventory as well as more sensitivity to adverse market conditions.
For a complete description of the Fund’s principal investment risks, please refer to the prospectus.
The information provided here is for informational purposes only and investors should determine for themselves whether a particular service or product is suitable for their investment needs. Investments in securities entail risk and are not suitable for all investors. Nothing herein constitutes or should be construed as an offering of securities or a recommendation to purchase or sell securities. Please refer to the disclosure and offering documents for further information concerning specific products or services. Where specific advice is necessary or appropriate, consult with a qualified tax advisor, CPA, financial planner or investment manager.
All expressions of opinion are subject to change without notice in reaction to market conditions. Data contained here from third-party providers are considered reliable sources. However, its accuracy, completeness or reliability are not guaranteed.
The Fund is distributed by PINE Distributors LLC. The Fund’s investment adviser is Empowered Funds, LLC, which is doing business as ETF Architect. GuruFocus Investments, LLC serves as the Sub-adviser to the Fund. PINE Distributors LLC is not affiliated with ETF Architect or GuruFocus Investments, LLC. Learn more about PINE Distributors LLC at FINRA’s BrokerCheck.
ETFAC- 4969753-11/25